TaVon Francis · Marketing & Revenue Systems
Marketing Director.
Growth Systems Operator.
Founder of Growtriq.
I build growth systems that turn attention into appointments, appointments into revenue, and messy operations into scalable processes.
Connecting marketing, lead conversion, automation, and revenue operations for clearer, more accountable growth.
Measured outcomes
Performance, with context.
Selected historical results from professional work. Each number reflects a specific operating environment—not a promise of future performance.
reduction in marketing costs
Through performance-based allocation
increase in inbound sales
Through tighter operational alignment
improvement in appointment set rate
Through prioritization and follow-up
monthly advertising budget responsibility
Across acquisition channels
employees led
With training and accountability systems
What I do
I connect the work between demand and revenue.
Growth Marketing
Acquisition strategy measured by what happens after a lead is created—not only by clicks, impressions, or cost per lead.
Explore expertise →Revenue Operations
The systems, people, and processes that connect demand to appointments, sales, and accountable growth.
Explore expertise →AI & Automation
Responsible automation that improves response, follow-up, handoff, and visibility without weakening the human operation.
Explore expertise →Selected work
Growth becomes visible when the whole funnel is measured.
Three examples of improving acquisition efficiency, inbound alignment, and appointment conversion.
Reducing marketing costs
Spend was not consistently following downstream performance.
Read case study →Increasing inbound sales
Marketing and inbound operations lacked a tight feedback loop.
Read case study →Improving appointment set rate
High-intent inquiries competed with lower-priority work.
Read case study →Founder · Growtriq
Building the response layer service businesses are missing.
Growtriq develops AI-powered lead conversion systems for faster response, consistent follow-up, appointment booking, lead recovery, and pipeline visibility.
Explore Growtriq →Professional progression
Creative foundation. Operational range. Leadership perspective.
Creative production
Audio engineering and content work developed an instinct for craft, signal, and audience.
Digital marketing
Hands-on acquisition and conversion work built fluency across channels and customer journeys.
Inbound operations
Owning the receiving side of demand made the gaps between marketing activity and revenue visible.
Marketing leadership
Today, the focus is connecting teams, technology, reporting, and accountable performance.
Featured insights
Notes from the operating layer.
Why Service Businesses Do Not Always Need More Leads
Before buying more demand, inspect what happens to the demand you already have.
Read insight 02 · Revenue OperationsSpeed to Lead Is a Revenue Operations Problem
Fast response is not a notification setting. It is an operating design decision.
Read insight 03 · MeasurementHow to Measure Marketing Beyond Cost per Lead
A practical framework for connecting channel activity to appointments and revenue.
Read insightCreative background
Systems thinking, shaped by sound.
Before leading growth systems, I learned to listen: to timing, texture, signal, and the details that change how an experience feels. That creative foundation still informs every system I build.